Apple unveils iPhone 11 Pro, its 'most powerful and most advanced' hands...

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Apple unveils iPhone 11 Pro, its 'most powerful and most advanced' handset yet #AppleEvent iPhone 11

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Apple has finally revealed the newest designs in its iPhone lineup.



The firm unveiled the iPhone 11 at the Steve Jobs Theater in Cupertino on Tuesday, showing off a handset with a 6.1-inch display that will come in six colors: purple, white, yellow, green, black, and Product Red.



Apple also showed off its new premium model, the iPhone 11 Pro, which will come with either a 5.8-inch or 6.5-inch display.



The stainless steel device boasts three cameras and will be available in four colors, including the new Midnight Green, all with a matte textured finish.



And, it will feature the new A13 Bionic chip, making for what the company says is the most powerful and most advanced' series of iPhone yet.



The event began at 1 p.m. ET (10 a.m. PDT) with some brief words from CEO Tim Cook, before launching into a look at the upcoming subscription services, Apple Arcade and Apple TV+.



After months of speculation, the firm finally revealed a release date and pricing scheme for the two; both will cost $4.99 per month, giving subscribers unlimited access to their exclusive content.



Apple Arcade is slated to launch Sept. 19, followed by Apple TV+ on Nov. 1.



The firm also revealed the successor to its 6th-generation iPad, showing off a $329 tablet with a 10.2-inch screen that touts Retina Display and 3.5 million pixel resolution, and unveiled the Series 5 Apple Watch, which will feature an 'always-on' display for the first time. 



'Through the deep integration of hardware software and services, these products empower people to do incredible things every day,' Cook said to the audience at the Steve Jobs Theater as he opened the event.



Apple reserved most of the fanfare for the highly-anticipated iPhone 11 Pro, unveiling the device just over an hour into its presentation.



The Pro design features surgical grade stainless steel with a machine glass backing and matte textured finish.



Its has an OLED, True Tone display that achieves 1,200 nits - a unit of luminescence - meaning pictures will be ultra-clear, and ultra-bright.



The device itself is also 15 percent more energy efficient, according to Apple.



As expected, the iPhone 11 leans heavily into its camera features.



The aluminium and glass handset has a dual camera system, boasting a 12-megapixel camera that can switch from wide to ultra-wide, offering up to a 120-degree field of view.