YOUTUBE'S HIGHEST EARNER RYAN KAJI faces investigation by FEDERAL TRADE ...

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YOUTUBE'S HIGHEST EARNER RYAN KAJI faces investigation by FEDERAL TRADE Commission over adverts

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An seven-year-old millionaire YouTuber may be facing an investigation by the Federal Trade Commission amid accusations that he pushed unwitting children into buying toys made by his sponsors.



Ryan Kaji is the star of Ryan ToysReview channel, which has 21 million subscribers, and sees him unbox and play with toys which he then reviews. The child is worth $22million and was last year named YouTube's highest earner by Forbes magazine.



The account is run by his parents, Shion Guan and his 35-year-old wife Kieu-Loan, who calls herself Loann.



Together, they have found themselves at the center of a row after a lobbying group said they did not make it clear to other children that he was pushing toys from companies that had sponsored him.



In a complaint filed to the FTC, consumer watchdog Truth In Advertising accused Ryan of not clearly disclosing paid sponsorship from brands such as Walmart.



They say that 90 percent of the family's videos include a paid-for product but that they do not always label them as such.



Google - which owns YouTube and takes a 45 percent cut of ad revenue from influencers - has not commented on the complaint.



When contacted by DailyMail.com, a spokesman referred back to a recent policy change in content designed for children which will stop personalized ads on all kids' content over the next four months. 



Ryan's parents, Shion and Loan Guan, who run the channel, are named in the papers rather than the seven-year-old.



Kaji is a name the family uses to protect their privacy online.



Neither of Ryan's parents have a social media presence and it is unclear what they did for work before launching their YouTube channel.



In 2017, they registered the name Remka Inc as the company which Ryan ToysReviews sits under.  The family is registered to several properties including a six-bedroom property in Cypress, Texas, worth an estimated $995,000.



In its complaint, Truth in Advertising writes: 'It is often difficult to discern the innocent (or sometimes not so innocent ) antics in Ryan ToysReview videos from the sponsored content. And for preschoolers, it is impossible to discern the difference.'



The FTC said it does not comment on whether it is investigating an individual, company or website.



The commission only publishes findings once a probe is completed, it said.

It is not entirely clear how the channel drove millions in revenue last year, but the family have worked with Chuck E. Cheese, Walmart, Colgate and Nickelodeon.



Walmart, who wants to fill the void left by Toys R Us, has partnered with the YouTuber to make a line of toys called 'Ryan's World.'



Meanwhile, Nickelodeon has its own cable TV spin-off show based on his YouTube channel called Ryan’s Mystery Playdate.



His most recent deal is with dental giant Colgate, and they have released toothbrushes, mouthwash and toothpaste with Ryan's branding on.



The family said they follow advertising rules strictly. 



'The well-being of our viewers is always the top priority for us, and we strictly follow all platforms’ terms of service and all existing laws and regulations, including advertising disclosure requirements,' they said in a statement. 



Google, which takes a 45 percent cut of influencers' ad revenue, has not commented recently on the case but 



Ryan's mother Loan told Moms.com last month: 'Ryan loves recording videos, so it's great to see him have fun with it and see how rapidly the YouTube channel has grown.'



She added, 'We are very careful when partnering with brands and always take our time to make sure that they truly fit with Ryan and our family.



'We love to work with brands of which we are already fans, so we were very excited by our recent partnership with Colgate Kids.'



According to his mother, Ryan was once an avid watcher of toy reviews, especially ones that focused on Thomas the Tank Engine, before he asked to start his own channel.