Steve Jobs tried to warn Mark Zuckerberg on privacy issues in 2010

Steve Jobs tried to warn Mark Zuckerberg on privacy issues in 2010

Facebook CEO Mark Zuckerberg may have been saved today's privacy backlash had he listened to his rival, the late Steve Jobs, it has emerged.

Footage of the former Apple boss warning over Facebook's handling of private data dating from 2010 has re-appeared in the wake of the Cambridge Analytica scandal.

The data breach saw details from 50 million Facebook users leaked to political activists, believed to have operated on behalf of the Trump presidential campaign.

Speaking at the time of a previous privacy row involving the social network, Jobs warned that privacy rules should be spelled out in 'plain English and repeatedly.

Jobs made the comments at The Wall Street Journal’s (WSJ) All Things Digital conference, held in Los Angeles, where Zuckerberg was in the audience, waiting to be interviewed.

Walt Mossberg, the WSJ'S principal technology columnist from 1991 to 2013, asked Jobs about his thoughts on recent privacy issues around Facebook and Google, as well as Silicon Valley's stance on handling sensitive data. 

Facebook was at the time in the process of updating its privacy controls, in light of criticism that it was forcing people to share their data.

Google, meanwhile, had been accused of secretly intercept Americans' data sent over unencrypted Wi-Fi routers during a two-year period.

In response, Jobs said: 'Silicon Valley is not monolithic. We’ve always had a very different view of privacy than some of our colleagues in the Valley.

Privacy means people know what they’re signing up for, in plain English, and repeatedly. 

'I’m an optimist; I believe people are smart, and some people want to share more data than other people do. 

'Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with their data.' 

'A lot of people in the Valley think we’re really old-fashioned about this, and maybe we are, but we worry about stuff like this.' 

Zuckerberg took out full-page adverts in nine major US and British newspapers over the weekend to apologise for the Cambridge Analytica scandal. 

In the ads, the Facebook founder vowed to clamp down on allowing third parties access to data which can be sold on.

The ads, done in simple black text against a plain white background, were headlined: 'We have a responsibility to protect your information. If we can't, we don't deserve it.'

'You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014,' the apology begins. 

'This was a breach of trust, and I'm sorry we didn't do more at the time. We're now taking steps to make sure this doesn't happen again.' 

'We've already stopped apps like this from getting so much information. Now we're limiting the data apps get when you sign in using Facebook.' 

'We're also investigating every single app that had access to large amounts of data before we fixed this. We expect there are others. And when we find them, we will ban them and tell everyone affected.

'Finally, we'll remind you which apps you've given access to your information - so you can shut off the ones you don't want anymore.'

'Thank you for believing in this community. I promise to do better for you.'

The apology is formally signed off by the 33-year-old Facebook chief. 

The Facebook data scandal deepened over the weekend after users found the social network had harvested information including call logs and text messages.

Some users discovered the Silicon Valley giant had been storing complete logs of incoming and outgoing calls and text messages.

Others reported that data such as contacts in their address books, social events in their calendars and even friends' birthdays had been stored.

One user, Dylan McKay, reported that from October 2016 to July 2017 his logs contained 'the data of every [mobile] call I've made, including time and duration' and 'data about every text message I've received or sent'.

Rather than delete an account entirely, the social media site encourages people to 'deactivate' their profile as this leaves all personal data on its servers.

However, when users request to permanently delete their accounts, the site suggests: 'You may want to download a copy of your info from Facebook.'

Emma Kennedy tweeted that she had found that Facebook had recorded 'every single phone number in my contacts.

They had every single social event I went to, a list of all my friends and their birthdays, and a list of every text I've sent'

'They have plundered my phone. They have phone numbers of people who aren’t on Facebook. They have phone numbers of household names who, I’m sure, would be furious to know their phone numbers are accessible. I’m appalled.'

A Facebook spokesman said: 'The first time you sign in on your phone to a messaging or social app, it's a widely used practice to begin by uploadin